JY is a multidisciplinary designer based in Singapore, working across various creative disciplines to deliver outcomes ranging from; holistic brand identities to UX / UI design, websites, visuals and art directions.

JY_Portrait

Work experiences

Cake Group | Birthday Research, DeFiChain, Levain, Ordzaar

2023

Visual designer

Brandcourage

2017-2021

Brand designer

LUSH Cosmetics Singapore

2015-2016

Brand ambassador

ASICS Asia | Onitsuka Tiger

2015

Freelance creative designer

ASICS Asia | Onitsuka Tiger

2014

Brand and creative intern

Awards & recognition

IDA Design Awards

2020

Project: Manta Air
Silver in Print / Corporate Identity
Bronze in Multimedia / Brand Identity

IDA Design Awards

2019

Project: Next Hotels
Gold in Print / Corporate Identity - rebranding
Bronze in Other Graphic Designs / Other Graphic designs

IDA Design Awards

2019

Project: Manta Air
Honorable Mention

Singapore Design Awards

2019

Gold in Corporate Multidisciplinary Branding (Brandcourage)
Participated projects: Next Hotels, Manta Air

C2A Creative Communication Award

2019

Project: Next Hotels
Honorable Mention in Brand identity / Branding

C2A Creative Communication Award

2019

Project: Manta Air
Honorable Mention in Brand identity / Branding

Educations

Nanyang Technological University, NTU Singapore

2021-2022

PaCE@NTU, UX Design and Product Management

Lasalle College of The Arts, Singapore

2013-2016

First Class (Honours) BA FashionMedia and Industries
Goldsmiths, University of London

Selected clients

DeFiChain
WOHA Architects
Next Story Group
Ramsay Sime Darby
UD Trucks Corporation

Ordzaar
ONYX Hospitality Group
LUSH Cosmetics
Sime Darby Berhad
The Reollo Group

Levain
DBS Bank
ASICS Corporation
CapitaLand
TCG Land

Design capabilities

Skills
Branding
Design thinking
Interaction design
User flow wireframing
Prototyping
Illustrations


UX research
User  interviews
Persona creations
Scenario development
Storyboarding
Information architecture

Tools
Figma
Figjam
Adobe XD
Adobe InDesign
Adobe Illustrator
Adobe Photoshop

Contacts

Oldie but goodie - jyfoo.design@gmail.com

© jyfoo, 2024 All rights reserved.

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